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Thursday, September 6
 

1:00pm

Registration
Thursday September 6, 2012 1:00pm - 7:00pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

2:15pm

Denver Mint Tour #1

This tour will visit the historic Denver Mint. This is a free, 30 minute tour. We will meet in the foyer outside of the Imperial Ballroom at 2:15 and walk to the Mint. The walk is 0.6 miles and will take approximately 15 mins. The tour actually begins at 3pm, but we have to arrive 30 mins early. Limited to 40 people.


Volunteers
avatar for Philip Taylor

Philip Taylor

FinCon / PT Money Conferences LLC
Founder of FinCon and PT Money: Personal Finance

Thursday September 6, 2012 2:15pm - 3:30pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

2:30pm

Great Divide Brewery Tour #1

This tour will visit the Great Divide Brewing Co.'s tap room and brewery. We will meet at 2:30 in the Foyer outside of the Imperial Ballroom and walk to Great Divide, which is 0.6 miles, or 12 mins, from the hotel. The tour actually begins in the Great Divide tap room at 3pm and lasts 30 mins. Limited to 30 people.


Volunteers

Thursday September 6, 2012 2:30pm - 3:30pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

3:00pm

Denver Art & Ice Cream Tour

This tour will visit Little Man Ice Cream and the Museum of Contemporary Art (MCA) Denver. Anyone who wants to take the tour should be able (and willing:) to walk a little bit.

This tour will meet in the Foyer outside of the Imperial Ballroom at 3pm. You will take the free 16th street mall shuttle (one block from the hotel) up to Union Station and then walk to Little Man Ice Cream. It is about a 16 minute walk (.8 miles). And from Little Man Ice Cream to the MCA it is about a 13 minute walk (.7 miles).From MCA back to Union Station it is about 3 blocks.

Admission to the MCA is $10, and you will have to pay for your own ice cream. No limit to attendees.


Volunteers
AN

Anna Newell Jones

And Then She Saved
i take pictures & i like sweets.

Thursday September 6, 2012 3:00pm - 5:00pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

3:00pm

Retro Beer Brewery and Pub Tour

The first stop on this pub hop will be Wynkoop Brewing Company - Denver's oldest brew pub. After a taste, we'll take a short walk over to the Falling Rock Tap House - they maintain a constantly changing selection of 75+ beers on tap. To finish our tour we will head next door to 1Up - Denver's twist on the arcade bar concept. The 1up features over 45 classic Arcade Games, 15 Pinball Machines, 3 Lanes of Classic Skee-Ball, and more.

We will meet in the Foyer outside of the Imperial Ballroom at 3pm to start the tour and take the 16th Street bus to Wynkoop. Beers cost around $5. Games at 1 Up cost 0.25 cents.


Speakers
ER

Eric Rosenberg

Narrow Bridge Finance
I am a semi-problogger, DJ, flash mob planner, home brewer, computer and web design enthusiast, bicycle-izer, and night club frequenter in Denver. | | | | Finance by day, awesomeness by night. | | | | I will have time to be tired when I am old.


Thursday September 6, 2012 3:00pm - 5:15pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

3:15pm

Denver Mint Tour #2

This tour will visit the historic Denver Mint. This is a free, 30 minute tour. We will meet on the second floor of the hotel by the Imperial Ballroom foyer at 3:15 and walk to the Mint. The walk is 0.6 miles and will take approximately 15 mins. The tour actually begins at 4pm, but we have to arrive 30 mins early. Limited to 40 people.


Volunteers
avatar for Philip Taylor

Philip Taylor

FinCon / PT Money Conferences LLC
Founder of FinCon and PT Money: Personal Finance

Thursday September 6, 2012 3:15pm - 4:30pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

3:30pm

Great Divide Brewery Tour #2

This tour will visit the Great Divide Brewing Co.'s tap room and brewery. We will meet in the Foyer outside of the Imperial Ballroom at 3:30 and walk to Great Divide, which is 0.6 miles, or 12 mins, from the hotel. The tour actually begins in the Great Divide tap room at 4pm and lasts 30 mins. Limited to 30 people.


Thursday September 6, 2012 3:30pm - 4:30pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

4:00pm

Denver's Downtown Playground Tour

We will journey to Denver's riverfront playground, home of Elitch Garden's amusement park, the only urban theme park in the country. We will see kayaking at Confluence Park, visit the amazing REI flagship store, and marvel at the Denver Skatepark, the largest municipal park of its kind in the world. All these sights are within a few blocks of each other in the shadow of downtown Denver.

We will meet in the Foyer outside of the Imperial Ballroom at 4pm where we will make a quick walk to the 16th Street bus, which will take us to the "playground".


Volunteers
JS

Jason Steele

Freelance Writer, Money Talks News, Money Crashers, Wise Bread, Card Wisdom, and others.
Since 2008, Jason Steele has been a freelance contributor to many of the leading personal finance sites including Credit.com, Wise Bread, and Money Crashers. In addition, his work is regularly features at mainstream outlets such as MSN Money, Yahoo! Finance, and Business Insider.

Thursday September 6, 2012 4:00pm - 5:00pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

7:00pm

Ally Bank Welcome Reception
Thursday September 6, 2012 7:00pm - 8:30pm
Capitol Peak (38th Floor) 1750 Welton Street  Denver, CO 80202

8:30pm

The Third Annual Plutus Awards

The Third Annual Plutus Awards is the brain child of Luke Landes "Flexo" of Consumerism Commentary and are designed to reflect the financial blogosphere.

In early August, bloggers will be encouraged to vote and solicit votes from their readers, friends, and fellow bloggers across a number of categories, such as “Best Frugality Blog” and “Best Personal Finance Blog for Students.”

A committee of fifteen financial bloggers are being selected to represent the blogosphere at large, and a secret ballot will be used to determine the winner in each category. The award ceremony will be Emcee by Kevin McKee of Thousandaire.com.

More information can be found at http://www.plutusawards.com/.


Speakers
LL

Luke Landes

Luke Landes is the founder of premiere personal finance blog Consumerism Commentary and is a renowned writer covering personal finance and money management. | | With experience building online communities since 1990, Luke founded Consumerism Commentary to hold himself publicly but anonymously accountable for his decisions with money. | | Consumerism Commentary has received accolades from Money Magazine, the New York Times, and BusinessWeek... Read More →
avatar for Kevin McKee

Kevin McKee

Go to www.thousandaire.com and all your wildest dreams will come true I want to be a better person.


Thursday September 6, 2012 8:30pm - 9:30pm
Capitol Peak (38th Floor) 1750 Welton Street  Denver, CO 80202
 
Friday, September 7
 

7:00am

Registration
Friday September 7, 2012 7:00am - 5:00am
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

7:00am

Sallie Mae Continental Breakfast
Friday September 7, 2012 7:00am - 8:30am
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

8:30am

Opening Keynote (Adam Baker)
Speakers

Friday September 7, 2012 8:30am - 10:00am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:00am

Get Your Name in Magazines: How to Get Media Attention for Your Blog

Media attention for your blog (or, how Linsey used HARO, Media Kitty, and online job postings to get her name into magazines like Reader's Digest, All You, TIME, Better Homes and Gardens, Shape, Woman's World, Family Circle, and Grit).


Speakers
LK

Linsey Knerl

Knerl Family Media
Linsey is a freelance blogger, author, and public speaker, with experience managing online communities, including her first social role as the Community Manager of Wise Bread. Her company, Knerl Family Media, provides digital content, including video, copy, and photography, for a variety of brands, such as ConAgra, Walmart, and American Express.


Friday September 7, 2012 10:00am - 10:45am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:00am

The Importance of Voice in Your Writing

Last year J.D. Roth’s keynote speech was about the importance of story. Donna Freedman agrees that this is vital. But she thinks that unless you can tell that story in a compelling way, nobody’s going to read it.

A good blog post needs voice.

“Voice” means being able to hear the writer while you are reading him or her. i.e. writing style that not only keeps the reader going until the end, but also makes him/her bookmark the site. 

Other things this session will touch on:

  • How do you find your voice? (Specific tips for doing this)
  • How to let go of the way you think you should write and instead produce something that’s not just readable and interesting, but uniquely you
  • Why you should write the way you talk (usually)
  • How to cover the five-W bases in the same narrative style – in other words, even background info needs voice
  • How to keep from overdressing your prose
  • Why journalists, professional storytellers and mystery writers can teach you a thing or two about voice

Donna will also include some examples from blogs that she thinks contain genuine voice – some of it fairly straightforward (but compelling) stuff and some of it what she calls “stylistic backflip” writing (but only examples that actually work).


Speakers
DF

Donna Freedman

Donna Freedman spent almost seven years writing for MSN Money and a couple of years as a staff writer for Get Rich Slowly. She now works for Money Talks News and writes for various other websites and magazines, and blogs about intentional spending and lifeitsownself at DonnaFreedman.com


Friday September 7, 2012 10:00am - 10:45am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

10:00am

The New Retirement and Achieving Financial Independence at Any Age

Are you (or your readers) passionate about retirement planning? Maybe not? 

Okay, now are you (or your readers) excited about becoming financially independent so you can do whatever you want for the rest of your life, with whomever you want, whenever you want, and never have to work for the man again? Thought so.

This panel will explore how those two things are the exact same thing from a financial standpoint. The only difference is the label.

What this panel will discuss is the math and investment strategies behind your financial freedom.

Your knowledge of the material we are going to talk about for the next forty-five minutes will literally make or break your ability to achieve your financial goals (and help your readers achieve theirs).

 


Speakers
avatar for Rob Bennett

Rob Bennett

Owner, www.PassionSaving.com
Rob writes the “A Rich Life” blog. He developed the Valuation-Informed Indexing investing strategy, which updates the Buy-and-Hold strategy to reflect the research of Yale Economics Professor Robert Shiller. The new strategy calls for investors to increase their stock allocations when valuations are low and to decrease them when valuations are high. The academic research shows that Rob’s approach would permit millions of middle-class people... Read More →
LL

Luke Landes

Luke Landes is the founder of premiere personal finance blog Consumerism Commentary and is a renowned writer covering personal finance and money management. | | With experience building online communities since 1990, Luke founded Consumerism Commentary to hold himself publicly but anonymously accountable for his decisions with money. | | Consumerism Commentary has received accolades from Money Magazine, the New York Times, and BusinessWeek... Read More →
avatar for MIke Piper

MIke Piper

Simple Subjects, LLC
I'm a CPA and the author of seven (soon to be eight) books about taxation, investing, and retirement planning.
TT

Todd Tresidder

Founder, FinancialMentor.Com
Todd is a former hedge fund manager who "retired" at age 35 to become a financial educator and consumer advocate. He began FinancialMentor.Com on the premise that quality financial education must be separated from investment product sales to reduce conflict of interest. He is the author of 5 books including the best seller "How Much Money Do I Need To Retire" and is now creating the (soon to be) industry standard wealth building curriculum "7... Read More →


Friday September 7, 2012 10:00am - 10:45am
Maroon Peak 1750 Welton Street  Denver, CO 80202

10:45am

Growing a Popular Blog without Promotion: How to Create a Cult of Loyal Readers that Grows All by Itself

This talk will compare some of the characteristics wildly popular social movements, celebrities, bands, TV shows, and yes, even blogs that seem to grow organically and almost accidentally, while the creator humbly goes about just doing what they love most.

People are naturally attracted to certain social situations. Places where they feel they belong, where they feel powerful, where they feel unique and distinct from the rest of the population, and where there is a strong leader that they can relate to. These characteristics seem to be what create cult followings - Greatful Dead (deadheads), Phish (Phish-heads), and even followers of the world’s major religions and also more wacky things like the cults of the 1970s and 80s.

By understanding the idea of building your blog as more than just a source of information - but as almost an entire identity for readers, you can create a more engaging reading experience for them (leading to more loyalty), and a more engaging writing experience for yourself (leading to more motivation). As a side effect, it can create runaway popularity with no need for self-promotion.


Speakers
avatar for Mr. Money Mustache

Mr. Money Mustache

Mr. Money Mustache is a new financial blogger who retired, financially independent, from an average engineering job shortly after turning 30 in order to start a family. With no punches pulled, he attacks the mindless consumerism that defines America’s middle-class today, while re-teaching the traditional values of hard work and honesty as they apply to becoming wealthy in the modern world. His goal is nothing short of a complete revolution of... Read More →


Friday September 7, 2012 10:45am - 11:30am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:45am

Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site

This session will cover the technology behind membership sites.

A lot of people get hung up on the technology involved in packaging their expertise into a membership site. After last year's talks from Baker and Ramit many bloggers are interested in offering something of their own but often don't know where to start.

People have a lot of options, ranging from a simple service like Ruzuku to more flexible but complex self hosted software like aMember. In between are alternatives like WishList and Digital Access Pass that require you to self-host but have a pretty simple user interface to get things setup.

This session will also cover the pros and cons of the different types of membership software options: how they integrate with tools for delivering email (aweber, mailchimp) and publishing video (easy video player / flow player) since those are key parts of a membership site.

To make it more practical, rather than just a theoretical discussion, a case study will probably be presented.


Speakers
avatar for Ben Edwards

Ben Edwards

Money Smart Life


Friday September 7, 2012 10:45am - 11:30am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

10:45am

The Secrets of Becoming an Elite Affiliate While Growing Reader Loyalty

This distinguished panel will tackle a variety of topics in the world of affiliate marketing. Including, 

  • Things top affiliates do that separate them from the rest.
  • How to earn meaningful affiliate fees if your blog doesn’t have huge traffic.
  • Common mistakes affiliates make.
  • The #1 thing affiliates should focus on right now.
  • What companies look for when they are recruiting new affiliates, and how they evaluate whether to accept an affiliate into their program.
  • I've already reviewed your product or service. What next?
  • I'm an affiliate but I have some criticisms about your product. If I address them in my review will this hurt my affiliate revenue?

Speakers
avatar for Mitchel Harad

Mitchel Harad

Lending Club
Through the Lending Club platform, borrowers with good-to-excellent credit can obtain a personal loan for up to $35,000 to pay off high interest credit cards, finance home improvements, or achieve other financial goals. Unlike a traditional bank loan, loans are funded by investors who can generate monthly cash flow and earn steady returns while investing as little as $25 in a single note. Lending Club Notes have provided a Net Annualized Return... Read More →
JM

Jesse Mecham

Founder, You Need A Budget
Jesse is the founder of YouNeedABudget.com and two-time Fincon Pullup Champion. When he’s not speaking on, writing about, fine-tuning software for, or doing his own budgeting, he enjoys playing the piano, working in the garden, CrossFit, marksmanship, and honing his golf swing. Jesse graduated from Brigham Young University with a Masters of Accountancy degree. Immediately after he obtained his CPA license, he let it lapse so he could work on... Read More →
JS

Jon Stein

Founder and CEO, Betterment


Friday September 7, 2012 10:45am - 11:30am
Maroon Peak 1750 Welton Street  Denver, CO 80202

11:30am

Take Your Blog Local and Profit

This session will cover how to take your blog offline and into the community, in the area of workshops, meetup groups, etc while helping your community and profiting.

Andrea ran one of the most successful meetup groups in the Atlanta area for the last four years. The success of this group has allowed her to hold a conference, speaking engagements for the FDIC, Aflac and various non-profits.


Speakers
avatar for SmartMoneyChicks

SmartMoneyChicks

Founder, Smart Money Chicks


Friday September 7, 2012 11:30am - 12:15pm
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

11:30am

The Art of Writing Great Headlines

A great headline can generate thousands of clicks even for the most mundane of articles. More importantly, a lousy headline can torpedo an outstanding post and keep it from ever getting off the ground.

Check out these tips for writing great headlines, and real-life examples of good -- and bad -- headlines from the financial blogosphere and elsewhere. We'll have a little audience participation in headline writing.

Len Penzo will talk about the role SEO plays in writing headlines. He will also extend a little bit into how to grab eye-catching tweets -- although that will be a small aside.

A fun time will be had by all!


Speakers
LP

Len Penzo

Len Penzo dot Com
Although I'm an electrical engineer for a Fortune 30 company, writing has always been my first love. Okay ... to be honest it was originally my third or fourth love. Whatever. It's definitely on the top of my list now! | | | | | | | | | | |


Friday September 7, 2012 11:30am - 12:15pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

11:30am

How to Build and Grow Your Blog through a Network

The Yakezie network is the largest financial blogger network on the web.

This session will explore:

  • Details about the Yakezie network, challenge and how you can participate.
  • The values that helped create and maintain the strength of the Yakezie network.
  • Lessons learned from running such a big network of bloggers.

Friday September 7, 2012 11:30am - 12:15pm
Maroon Peak 1750 Welton Street  Denver, CO 80202

12:15pm

Chase Lunch Buffet
Friday September 7, 2012 12:15pm - 1:30pm
Capitol Peak (38th Floor) 1750 Welton Street  Denver, CO 80202

1:30pm

Alternative Monetization Ideas: Practical Ways to Increase Your Income

This session will cover securing sponsorship for attending blog conferences, as well as ways to make money outside your blog by using it to launch into different fields such as freelance writing, becoming an author, public speaking, creating products etc.

Kylie Ofiu will share links to sample letters, media kits and more.


Speakers
KO

Kylie Ofiu

Blogger, Kylie Ofiu
Australian author, award winning blogger, writer, speaker, CEO of Occasio Enterprises and Ambassador for the homeless with Communities@Work. | | I love finding ways to make and save money, but am extremely passionate about the homeless and helping others.


Friday September 7, 2012 1:30pm - 2:15pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

1:30pm

Having It All: Balancing Blogging and Life

This keynote session will discuss how to balance life with blogging. Whether you're working full-time, a student, or have a family you may find blogging is something that you do with the leftover time in your day. You may have a million ideas all day long only to sit down to write and produce nothing.

Will cover:

  • productivity tips
  • how to triage your email
  • follow the data for the best use of your time
  • setting limits
  • 'no screen' times
  • making time for your passion

Speakers
KW

Kelly Whalen

CEO, Whalen Media, LLC
Kelly Whalen is the founder of Centsible Life, (thecentsiblelife.com)a blog where motherhood and money meet. Her goal is to help readers live well on less. Kelly is a mom to 4, and combines family life with her passions for writing, personal finance, & social media. You can often find her on twitter (twitter.com/centsiblelife) and Facebook (facebook.com/centsiblelife) talking money and motherhood.


Friday September 7, 2012 1:30pm - 2:15pm
Maroon Peak 1750 Welton Street  Denver, CO 80202

1:30pm

Lock It Down: WordPress Security

WordPresss security; hardening and best practices to help you secure your site.


Speakers
JM

Jesse Michelsen

Personal Finance Firewall


Friday September 7, 2012 1:30pm - 2:15pm
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

2:15pm

Balancing Family, Life, and Two Careers: Getting The most Out of Being a Part-Time Blogger

This will be an informative presentation on the subject of being an effective part-time blogger while balancing real life commitments of being a husband, father, and having a full time career. Topics covered will include:

  1. Realistic goal setting - how much time are you willing/able to commit to, and what do you hope to accomplish?
  2. Income - Are you looking to make income off of blogging, or are you doing it just for the fun of it? How much income are you looking to earn? What are the ways to do so?
  3. Content - How to create great content in the time you are willing to commit to?
  4. Priorities / Life Balancing - Where do your blogging goals fit in with the other priorities of your life? How do you balance them?

The focus would be on how to fit being a part time blogger within the framework of real life commitments by setting realistic goals - and how to accomplish those goals.

Travis will share his own experiences as examples of failures and successes.


Speakers
avatar for Vonnie Pizel

Vonnie Pizel

Customer Blogger, CareOne Debt Relief Services
I've learned to get everything I want from blogging by doing it part-time while balancing life, family and a full time career as a software engineer. Check out my #fincon12 presentation and learn how to find your blogging identity, and be the most successful blogger you can be! | | Through my writing, I share my family’s experiences, struggles and successes as we fight our way out of over 100K of credit card debt. As a father and husband... Read More →


Friday September 7, 2012 2:15pm - 3:00pm
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

2:15pm

Going Beyond Text: How to Profit from Audio and Video

This session will cover how to create, jazz up, and store audio and video for your blog posts, podcasts, free gifts, affiliate promotions, and paid products using free or low-cost software and services.


Speakers
avatar for Laura Adams

Laura Adams

Senior Insurance Analyst, Bankrate, Inc.
Laura Adams is a personal finance expert and award-winning author of multiple books, including Money Girl's Smart Moves to Grow Rich. She's the host of Money Girl, a top-rated iTunes podcast. In addition to writing and speaking, she's an analyst and media spokesperson for Bankrate.com. She's appeared on hundreds of national TV and radio network broadcasts, and is routinely quoted by major print outlets. Laura loves providing practical advice... Read More →


Friday September 7, 2012 2:15pm - 3:00pm
Maroon Peak 1750 Welton Street  Denver, CO 80202

2:15pm

Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop

This presentation and workshop will cover methods for increasing revenue through legitimate means without having to increase website traffic -- or, a course in optimization.


Speakers
RG

Ryan Guina

Owner, Little King Enterprises, LLC
Ryan Guina is an Air Force veteran and the founder of Cash Money Life and The Military Wallet. He has traveled to over 30 countries, served as a consultant to the Department of Defense, and loves helping people make better financial decisions. His writing has been featured in US News & World Report and Yahoo Finance, and his websites have been mentioned in The New York Times, The Wall Street Journal, MSN News, and more.


Friday September 7, 2012 2:15pm - 3:00pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

3:00pm

Service Project at Lincoln Park

Our project: add mulch, paint and improve a community park near Downtown Denver. The park is Lincoln Park, which is located at W. 11th Ave & Mariposa St. Buses will begin shuttling people from the hotel at 3pm. Buses will return a little after 5pm. Members of Denver’s Parks and Recreation Dept will be on hand to coordinate.

The projects consist of:

  • Adding mulch to trees, shrub beds, area by East fence line of ball field
  • Add mulch to the area in front of the mural on the recreation center
  • Paint tables, trash cans, benches
  • Add fibar to the North playground
  • Paint the playground

You will need to bring the following:

  • Liability waiver (we will have some at registration)
  • Work gloves (we will have a few extras)
  • Sunscreen
  • Water bottle
  • Appropriate attire for weather
  • Clothes you don’t mind getting sealant/paint on
  • Sturdy footwear (no open-toe shoes)
  • Hat
  • All children must be supervised
  • No pets please

Friday September 7, 2012 3:00pm - 5:00pm
Lincoln Park

6:00pm

Happy Hour with GoBankingRates.com
Friday September 7, 2012 6:00pm - 8:00pm
Tarantula Billiards 1520 Stout Street, Denver, CO

9:00pm

Ignite FinCon with Payoff.com

Ignite FinCon is your opportunity to get up and make a 5 minute presentation to the financial blogging community.

Ignite is a speaking movement that has grown like wildfire around the world. At Ignite events from Boulder to Budapest, speakers are encouraged to jump up on stage to educate, inspire, or entertain a crowd of enthusiastic, like minded individuals.

An Ignite speech is a 5 minute talk with a 20 slide presentation set on a 15 second auto-advance.

More info: http://ignite.financialbloggerconference.com/

 


Speakers
ER

Eric Rosenberg

Narrow Bridge Finance
I am a semi-problogger, DJ, flash mob planner, home brewer, computer and web design enthusiast, bicycle-izer, and night club frequenter in Denver. | | | | Finance by day, awesomeness by night. | | | | I will have time to be tired when I am old.


Friday September 7, 2012 9:00pm - 10:30pm
The Mercury Cafe 2199 California Street Denver, CO 80205
 
Saturday, September 8
 

7:00am

Registration
Saturday September 8, 2012 7:00am - 5:00am
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

7:00am

EverBank Continental Breakfast
Saturday September 8, 2012 7:00am - 8:30am
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

8:30am

The Official State of the Financial Blogosphere

Get a 10,000 foot overview of the sphere. You will learn:

  • Who makes up the sphere? We'll segment the sphere by topic, blogger types, audience, and vendors.
  • Sphere reach and growth. How many people do financial bloggers reach? How has the sphere grown, in terms of both blogs and readers.
  • Blogging trends in 2012; particularly, how the finance sphere compares with general blogging trends.
  • Notable bloggers. Learn who are the sphere and community leaders, and learn from their model examples.

Speakers
GG

Greg Go

Cofounder, Wise Bread


Saturday September 8, 2012 8:30am - 10:00am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:00am

Secrets of a 7-Figure Blogger: A Behind-the-Scenes Look at the Rise of "I Will Teach You To Be Rich"

In this rare talk, Ramit will share actual strategies, techniques, and test results of how he went from writing a free blog to building a 7-figure business, including deep monetization techniques (never revealed before), strategies to secure national press/TV appearances, and actual numerical test results of what worked -- and what didn't.

You'll learn:

  • How to monetize your blog 100x more effectively than other blogs
  • Why some blogs stagnate and others explode in growth (including subtle positioning strategies that Ramit invisibly uses, which drove growth spikes)
  • Ramit's dumbest mistakes
  • How to truly help your readers achieve real behavioral change instead of writing yet another post on interest rates
  • Time management: Avoiding time-wasters and using productivity techniques to focus on growing your blog

There will be lots of time for Q&A. Bring your toughest questions and Ramit will answer them.


Speakers

Saturday September 8, 2012 10:00am - 10:45am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:45am

Ask the Expert
Speakers
JR

John Roth

Editor, Get Rich Slowly
J.D. Roth founded the award-winning Get Rich Slowly in 2006. He's also the author of Your Money: The Missing Manual and writes the monthly "Your Money" column for Entrepreneur magazine. Earlier this year, he released the Get Rich Slowly course, which can be found at MoneyToolbox.com. His non-financial writing lives at jdroth.com. J.D. is rather fond of bacon.


Saturday September 8, 2012 10:45am - 11:30am
Torreys Peak 1750 Welton Street Denver, CO 80202

10:45am

How to Use Video to Build Your Brand

Jeff Rose has been creating video for almost two years now, and he continues to master the craft. He's one of only a handful of financial bloggers that produces videos on a consistent basis.

His presentation will cover the basics of making videos, including overcoming your fear of being in front of the camera, as well as how to optimize your efforts.

Currently Jeff is using video to build his credibility as a financial planner on my Good Financial Cents channel, to help promote his book on my Soldier of Finance channel, and his credibility as an online marketer on his wife's Dollars and Roses channel.


Speakers
JR

Jeff Rose

Financial Planner/Blogger, Alliance Wealth Management, LLC
Jesus & family lover, financial planner, Iraqi Combat Veteran, Author of Soldier of Finance, In-N-Out Burger addict, Crossfitter


Saturday September 8, 2012 10:45am - 11:30am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

10:45am

Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors

You might know about Google's Panda initiative, which attempts to reward quality content with higher search rankings.

But you may not know that Google has made other moves to promote quality content and quality writers -- in other words, your fellow #FinCon12 conference participants.

The "rel=author" tag and other parts of Google's new initiative are designed to help it sort out who the quality authors are, so that it can associate quality authors with quality websites, make sure original authors -- not copycats -- are recognized, and ranked them all accordingly.

Is it a big deal? Yeah. Google is looking for specific signals that you're high quality, and we'd like to help you create those signals. Whether you're a solo blogger or a contributor to multiple blogs or news websites, this presentation will break it down for you and give you tips on how you can make it all work to your advantage.

This talk be focused on the concept and why it's important. Matt Schulz will go light on the (modest) coding required, but for those who want to take the leap Matt will create a step-by-step how-to on creating author pages and Google profiles, using best practices, and make it available online in a location reserved exclusively for conference participants.


Speakers
MS

Matt Schulz

Senior Industry Analyst, CreditCards.com
Matt has spent much of the last decade helping people make smart decisions about their money. | | He has helped lead web editorial teams for multiple financial websites, a TV station, a college sports website and a newspaper. He has been quoted as an expert in The Wall Street Journal, The Washington Post and many other media outlets. He is also a regular contributor to USNews.com's My Money blog. | | When he's not working, he's... Read More →


Saturday September 8, 2012 10:45am - 11:30am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:45am

Rockstar Blogger: How To Snag Free Stuff, Sponsorships & Profitable Ads With Your Blog

A session on collaborating with brands so you don't go broke but don't lose your soul in the process!

Covering:

  • Points on how to reach out to major brands without getting ignored or taken advantage of. (Tips on how to find key contacts, what companies look for in blogger collaborations).
  • How to write an effective pitch for reviews, giveaways & sponsorships.
  • How to create a win-win situation for your readers & the companies you work with.
  • How to leverage the stats you have (even if you're not a big name blogger!) and get noticed for promotions.

Speakers
SA

Shannyn Allan

Blogger, FrugalBeautiful.com
FrugalBeautiful.com was founded in 2011 to help women live a frugal, beautiful life no matter what their budget! With topics like fashion, fitness, beauty & personal finance, I hope to prove that frugality isn't frumpy! | | This year I'll be featured on TLC's Extreme Cheapskates & have been featured in the RedEye Chicago in their budget brides edition. |


Saturday September 8, 2012 10:45am - 11:30am
Maroon Peak 1750 Welton Street  Denver, CO 80202

11:30am

Ask the Expert
Speakers
DF

Donna Freedman

Donna Freedman spent almost seven years writing for MSN Money and a couple of years as a staff writer for Get Rich Slowly. She now works for Money Talks News and writes for various other websites and magazines, and blogs about intentional spending and lifeitsownself at DonnaFreedman.com
avatar for Liz Weston

Liz Weston

Personal Finance Columnist, MSN Money


Saturday September 8, 2012 11:30am - 12:15am
Torreys Peak 1750 Welton Street Denver, CO 80202

11:30am

How to Land Big Corporate Campaigns and Keep Them Coming Back

More than ever major brands are ready to pay blogs of all sizes serious money to run campaigns on their sites. The problem is due to inexperience, many of us are either missing these opportunities, taking less money than we deserve, or executing these ad campaigns incorrectly. Through a lot of trial and error, Wise Bread has successfully landed and executed lucrative ad campaigns from brands like American Express, TurboTax, Microsoft, etc. 

Takeaways: Will Chen will explain the step-by-step process of a big corporate media buy--from landing the client to the final report. Examples of what he'll cover:

  • Learn where to network with the corporate ad buyers.
  • Learn the three key secrets to successful negotiations with a huge brand.
  • Learn to stop under pricing yourself.
  • Setting boundaries: The art of telling your clients "no" and get them to love you for it.
  • Propose metrics that will make your campaign look awesome, regardless of your traffic numbers.
  • End is only the beginning: If you didn't get a return client you have messed up somewhere.

Speakers
avatar for Will Chen

Will Chen

Founder / CMO, Killer Aces Media - Wise Bread.com
Will is the co-founder and marketing director for the award-winning blog Wise Bread and the Wise1000—a leaderboard that showcases the best personal finance blogs. He has shared his blog marketing experience at conferences such as SXSW, Blog World EXPO, FinCon11 and the New York Times Small Business Summit. His blogging and business insights have been featured and quoted by Forbes, USA Today, Nielsen’s Media, among others. In his free time... Read More →


Saturday September 8, 2012 11:30am - 12:15pm
Maroon Peak 1750 Welton Street  Denver, CO 80202

11:30am

Turning Your Side Hustle into a Business

Will cover the planning stages of turning a side hustle into a business such as: making your goals for an exit date based on your own financial data and circumstances.

This session will also cover some of the basics that need to be considered when tackling self-employment like: private insurance, remembering to set aside more than enough for taxes, and paying yourself a set salary instead of living month-to-month.


Speakers
avatar for Crystal Stemberger

Crystal Stemberger

Owner/Author, Budgeting in the Fun Stuff
I am a blogging addict. I started blogging in February 2010 and my online endeavors grew from there. I am best known for the blog advertising business I started in April 2011 and the fact that I achieved that dream many of us have...self-employment. I quit my day job July 2011 and my husband quit to help me in January 2012. Since then we have been working the business and have been trying to diversify our income. | | With that in mind, I... Read More →


Saturday September 8, 2012 11:30am - 12:15pm
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

11:30am

Predicting Trends to Create Killer Content

Bleeding-edge content can define you as an expert in your niche. Become an authority in your field by predicting trends using everyday tools. Learn how to define your audience, dive into your analytics, and develop authentic content to drive traffic to your website.

Takeaways:

  • Learn which questions to ask in an audience analysis poll.
  • Discover the key analytics data to track.
  • Integrate a well-balanced editorial calendar.

Speakers
avatar for Kelly Kinkaid

Kelly Kinkaid

Kellyology
Kelly Kinkaid is a professional blogger and freelance writer who specializes in topics including personal finance, stretching a dollar, kids and money, fitness, and living a life well lived. Kelly has been active within the social media community since 2004. She enjoys exploring new forms of social media and teaching effective content development and community building.
MN

Melanie Nelson

Owner, Blogging Basics 101
Melanie is currently a full-time editor at Social Media Examiner. In the past she has been a freelance author and editor for John Wiley & Sons Publishing and wrote Facebook All-In-One For Dummies (she also wrote Typepad For Dummies, but it’s best not to bring that up in casual conversation). She officially started blogging in 2004 and launched Blogging Basics 101 in 2007.
KW

Kelly Whalen

CEO, Whalen Media, LLC
Kelly Whalen is the founder of Centsible Life, (thecentsiblelife.com)a blog where motherhood and money meet. Her goal is to help readers live well on less. Kelly is a mom to 4, and combines family life with her passions for writing, personal finance, & social media. You can often find her on twitter (twitter.com/centsiblelife) and Facebook (facebook.com/centsiblelife) talking money and motherhood.


Saturday September 8, 2012 11:30am - 12:15pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

12:15pm

Fidelity Lunch Buffet
Saturday September 8, 2012 12:15pm - 1:30pm
Grand Ballroom 1750 Welton Street  Denver, CO 80202

1:30pm

How to Give Good Financial Advice (Liz Weston)
Speakers
avatar for Liz Weston

Liz Weston

Personal Finance Columnist, MSN Money


Saturday September 8, 2012 1:30pm - 2:30pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

2:45pm

Affiliate Marketing: Maximizing Opportunity By (Really) Understanding How It Works

Leaving this session attendees will understand:

  • Who’s who in affiliate marketing. It’s important to understand the major players, the roles of each player and some affiliate schemes to avoid.
  • Contracts. Affiliate relationships are contractual. Affiliates should understand how those terms impact them and which ones are most easily negotiated.
  • How to create links. Easily creating links to the merchant’s site is how you generate revenue. We’ll move beyond the basic links in affiliate networks interfaces to discuss deep linking, bookmarklets and WordPress plug-ins that make that process easier.
  • Relationship building in the affiliate space. Affiliate programs are run by people. We’ll talk about how to develop relationships with affiliate managers and what value those relationships can bring to your blog.

Speakers
avatar for Carrie Rocha

Carrie Rocha

Founder, Pocket Your Dollars.com


Saturday September 8, 2012 2:45pm - 3:30pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

2:45pm

Ask the Expert
Speakers
MN

Melanie Nelson

Owner, Blogging Basics 101
Melanie is currently a full-time editor at Social Media Examiner. In the past she has been a freelance author and editor for John Wiley & Sons Publishing and wrote Facebook All-In-One For Dummies (she also wrote Typepad For Dummies, but it’s best not to bring that up in casual conversation). She officially started blogging in 2004 and launched Blogging Basics 101 in 2007.
JW

Jim Wang

Founder, Microblogger
Jim Wang founded Bargaineering, a successful personal finance blog, in 2008 and now teaches readers who to build their own small blogging empire at Microblogger.com.


Saturday September 8, 2012 2:45pm - 3:30pm
Torreys Peak 1750 Welton Street Denver, CO 80202

2:45pm

News Jack City: Explore the Ways Bloggers Can Have Their Voices Heard by Traditional Publishers

This session will explore the ways today's bloggers can have their voice heard by traditional publishers.

We will examine techniques and and steps needed to win over top tier reporters from the WSJ, New York Times, network television, major personal-finance portals and local TV stations.

We will examine using the power of Linkedin to connect with journalists, how to build a media list and the correct way of formatting emails to journalists you have no connection with. We will also explore what you should do once you gain coverage and ways to capitalize on it.

Questions Answered:

1. how to correctly formulate a point of view, journalists will want to use over and over
2. what is "news jacking" and why it's your best opportunity to gain coverage
3. does video have a role and if so how so, what
4. understanding what news best fits your mission and voice


Speakers
AM

Alex Matjanec

Co-Founder, MyBankTracker.com
As a media/tech enthusiast I handle Media and Communications for two growing start-ups, AD60 and MyBankTracker.com. | | MyBankTracker is an independent resource that helps you make smarter banking and money decisions, based in New York City (Dumbo, Brooklyn). | | I earned my B.B.A. in Business at Acadia University. Follow at twitter.com/alexmbt.


Saturday September 8, 2012 2:45pm - 3:30pm
Maroon Peak 1750 Welton Street  Denver, CO 80202

2:45pm

Social Media Strategies for Bloggers at Any Stage

What good is your content without community, consumption, and distribution? Enter social media.

Will include information about:

  • Which social networks are worth your time.
  • How to get more 'facetime' on Facebook.
  • Three reasons you want Pinterest traffic.
  • Plus, twitter tips and personal anecdotes.

Speakers
avatar for Janet Stauble

Janet Stauble

Social Media Community Manager, Bankrate, Inc.
A year has flown by since the last FinCon! | | Some quick updates in my life: I've gotten married, moved and bought a new-to-us house. It has been a whirlwind, to say the least. | | I'm looking forward to seeing everyone again. You can find me at the Bankrate booth or at the various conference events. Don't be a stranger ... come by and say hi!


Saturday September 8, 2012 2:45pm - 3:30pm
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

3:30pm

Break
Saturday September 8, 2012 3:30pm - 4:00pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

4:00pm

Q&A: How I Built My Million Dollar Blog and Other Questions We Can Legally Answer

A Q&A panel session with Jim Wang (bargaineering.com), Will Chen (wisebread.com), Luke Landes (consumerismcommentary.com), and J.D. Roth (getrichslowly.org).


Speakers
avatar for Will Chen

Will Chen

Founder / CMO, Killer Aces Media - Wise Bread.com
Will is the co-founder and marketing director for the award-winning blog Wise Bread and the Wise1000—a leaderboard that showcases the best personal finance blogs. He has shared his blog marketing experience at conferences such as SXSW, Blog World EXPO, FinCon11 and the New York Times Small Business Summit. His blogging and business insights have been featured and quoted by Forbes, USA Today, Nielsen’s Media, among others. In his free time... Read More →
LL

Luke Landes

Luke Landes is the founder of premiere personal finance blog Consumerism Commentary and is a renowned writer covering personal finance and money management. | | With experience building online communities since 1990, Luke founded Consumerism Commentary to hold himself publicly but anonymously accountable for his decisions with money. | | Consumerism Commentary has received accolades from Money Magazine, the New York Times, and BusinessWeek... Read More →
JR

John Roth

Editor, Get Rich Slowly
J.D. Roth founded the award-winning Get Rich Slowly in 2006. He's also the author of Your Money: The Missing Manual and writes the monthly "Your Money" column for Entrepreneur magazine. Earlier this year, he released the Get Rich Slowly course, which can be found at MoneyToolbox.com. His non-financial writing lives at jdroth.com. J.D. is rather fond of bacon.
JW

Jim Wang

Founder, Microblogger
Jim Wang founded Bargaineering, a successful personal finance blog, in 2008 and now teaches readers who to build their own small blogging empire at Microblogger.com.


Saturday September 8, 2012 4:00pm - 5:00pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

6:00pm

Happy Hour with Bankrate.com
Saturday September 8, 2012 6:00pm - 8:00pm
Katie Mullen's 16th Street Mall at 1550 Court Place, Denver CO 80202

9:00pm

After Party with Man Vs. Debt's Adam Baker

Lodo’s is a massive four story restaurant that turns into a club post 9pm.

We get a private room (The Rox Room) that opens up to a public rooftop dance floor and bartender. This gives us a private space for mixing and mingling and a dance floor to show off our moves.

We will have freedom to go throughout the whole club, and we will have free drink tickets good for soda, beer, wine, and well liquor.

The theme will be 90s hip hop. Oh yeah! We’ll have a DJ, photo booth, and more on hand to make it a fun time.

Come out and join the Man Vs Debt team to celebrate the last night of #FinCon12.

 


Speakers

Saturday September 8, 2012 9:00pm - 11:30pm
Lodo's Bar and Grill The Rox Room 1946 Market Street, Denver, CO
 
Sunday, September 9
 

7:00am

PowerWallet Continental Breakfast
Sunday September 9, 2012 7:00am - 8:30am
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

7:00am

Registration
Sunday September 9, 2012 7:00am - 12:00pm
Imperial Ballroom Foyer 1750 Welton Street  Denver, CO 80202

8:30am

The 6 Principles of a Successful (Blog) Business

Some people blog as a hobby. Some people are testing the waters but if you want to get serious about blogging as a business, you need to think like a business person. The principles of business are universal whether you want to open a restaurant, hair salon, financial advisor practice or a financial blog. Learn the six principles of success.


Speakers
avatar for Jim Yih

Jim Yih

Founder, Retire Happy Blog


Sunday September 9, 2012 8:30am - 9:15am
Maroon Peak 1750 Welton Street  Denver, CO 80202

8:30am

Really, Really Basic SEO: An Interactive Workshop

Really basic SEO 101 theory and how-to application.

Eg., get links, and here are good ways to do it; watch google referrals, and here are the tools and stats to pay attention to.

Format -- hands-on to fit the "workshop" format. Aimed towards pretty novice bloggers, who would have their laptops and blogs available in the workshop, and we would actually walk them through doing basic things like downloading plugins, suggesting specific design tweaks, finding specific link partners, etc.


Speakers
avatar for Ben Edwards

Ben Edwards

Money Smart Life
GG

Greg Go

Cofounder, Wise Bread


Sunday September 9, 2012 8:30am - 9:15am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

8:30am

Email Campaign Tear-down: An Interactive Workshop


Sunday September 9, 2012 8:30am - 9:15am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

9:15am

Ask the Expert
Speakers
avatar for Will Chen

Will Chen

Founder / CMO, Killer Aces Media - Wise Bread.com
Will is the co-founder and marketing director for the award-winning blog Wise Bread and the Wise1000—a leaderboard that showcases the best personal finance blogs. He has shared his blog marketing experience at conferences such as SXSW, Blog World EXPO, FinCon11 and the New York Times Small Business Summit. His blogging and business insights have been featured and quoted by Forbes, USA Today, Nielsen’s Media, among others. In his free time... Read More →
avatar for Carrie Rocha

Carrie Rocha

Founder, Pocket Your Dollars.com


Sunday September 9, 2012 9:15am - 10:00am
Torreys Peak 1750 Welton Street Denver, CO 80202

9:15am

Frugal/Coupon Blogging: Getting Your Audience to Return for More

Discussion on frugal/couponing blogging and what to do to keep your audience coming back along with possible monetization details.


Speakers
avatar for Tracie Fobes

Tracie Fobes

Owner, Penny Pinchin Mom Media, LLC
When it comes to saving money, I just can't get enough of teaching people how to shop smart and save big! My passion is helping my readers learn how to use their money to work themselves out of debt and become financially independent. Having survived my own personal bankruptcy 10 years ago, I know first hand how it makes you feel and what it does to you.


Sunday September 9, 2012 9:15am - 10:00am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

9:15am

Growing Your Facebook Fan Page

Discover how setting the right goals and asking the right questions can boost your Facebook engagement and establish you as an authority in your niche. Melanie explains how to take your Facebook fan page from 'meh' to amazing with a few tweaks to your status updates and tracking efforts.

Key Takeaways:

  • Find out how to set goals that actually work..
  • Learn to craft status updates your fans engage with
  • Understand what metrics you need to track (and what they mean).

Speakers
MN

Melanie Nelson

Owner, Blogging Basics 101
Melanie is currently a full-time editor at Social Media Examiner. In the past she has been a freelance author and editor for John Wiley & Sons Publishing and wrote Facebook All-In-One For Dummies (she also wrote Typepad For Dummies, but it’s best not to bring that up in casual conversation). She officially started blogging in 2004 and launched Blogging Basics 101 in 2007.


Sunday September 9, 2012 9:15am - 10:00am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

9:15am

How to Use the News to Your Advantage: Using Current Events to Drive Traffic, Create Viral Content, and Gain Attention

An explanation on how financial bloggers can use current events to create viral content, drive traffic to their sites and use both local and national media to gain valuable attention.

Topics will include:

  • How to stay on top of the game and monitor relevant current events.
  • How to become part of the story and go viral.
  • How to pitch your story to a reporter.
  • How getting covered by the local news could bring you national attention.

Speakers
avatar for Kasey Steinbrinck

Kasey Steinbrinck

Copywriter, CheckAdvantage
I'm a former television and print journalist (using the term somewhat loosely) who is now a content marketer/copywriter/personal finance blogger. | | My breakout session will focus on two things: | | 1. Using current events concerning money, consumer news and the economy so you can create great content and become part of the story. | | 2. How to get exposure in different media outlets by staying on top of the news, networking... Read More →


Sunday September 9, 2012 9:15am - 10:00am
Maroon Peak 1750 Welton Street  Denver, CO 80202

10:00am

Ask the Expert
Speakers
GG

Greg Go

Cofounder, Wise Bread


Sunday September 9, 2012 10:00am - 10:45am
Torreys Peak 1750 Welton Street Denver, CO 80202

10:00am

Making the Leap: How and When to Take Your Blog Full-time

This talk will discuss a mix of business and personal finance factors that bloggers must consider before "quitting the day job" including:

Business of Blogging

+ Is your blog a hobby or business?
+ Blogging business models
+ The right and wrong reasons to go full time
+ Keeping your sanity as a solo blogger
+ Productivity and prioritization
+ Diversifying your income

Personal

+ How much do you need in savings?
+ What about the income you'll give up from the day job?
+ Things that are harder for the self-employed: Health insurance, taxes, and getting credit
+ Self-employed retirement options
+ Self-employment and your spouse; special challenges


Speakers
DW

David Weliver

Founder, MoneyUnder30.com
I am the founder of MoneyUnder30.com, a frazzled toddler wrangler, devoted husband, amateur motorcyclist, bourbon aficionado, and an occasional gambler. | | I have two professional goals: Help young professionals learn to be smart with money and make a living on my own terms---by writing and tinkering with Websites. Miraculously, I'm succeeding...at least for now. | | |


Sunday September 9, 2012 10:00am - 10:45am
Maroon Peak 1750 Welton Street  Denver, CO 80202

10:00am

The Opportunities and Challenges of Full-time Freelance Blogging

This session will show the steps Jason Steele took to become a successful freelancer, while addressing two distinct audiences.

  1. For the aspiring freelancer, Jason will discuss how to find your niche, market your services, and even make a living solely through online writing.
  2. For the blog owners and managers who are working with freelancers or are looking to hire them, he will address issues regarding the hiring, compensation, and management of independent online content producers like myself. Jason will also offer his perspective on what these people are looking for, and how can you manage them most effectively.

Finally, Jason will consider the pros and cons of this business model as a career, and and its outlook for the future.


Speakers
JS

Jason Steele

Freelance Writer, Money Talks News, Money Crashers, Wise Bread, Card Wisdom, and others.
Since 2008, Jason Steele has been a freelance contributor to many of the leading personal finance sites including Credit.com, Wise Bread, and Money Crashers. In addition, his work is regularly features at mainstream outlets such as MSN Money, Yahoo! Finance, and Business Insider.


Sunday September 9, 2012 10:00am - 10:45am
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

10:00am

Write Right (and Edit)

Many bloggers have no professional training in how to write OR in how to edit a team of freelance writers. This session will show bloggers how to craft great stories, touching on both the technical (grammar, syntax, structure) as well as the art (theme, narrative arc).

It will also teach bloggers how to edit the work submitted by the freelance writers that they hire. Regardless of whether your freelancer is a top-notch writer or a beginner, the fundamentals in editing a story are the same. Blog owners need to know 1) how to give a clear, detailed freelance assignment; 2) how to quickly edit material; 3) how to give their freelancer writers feedback and direction.


Speakers
avatar for Paula Pant

Paula Pant

Founder, Afford Anything
I write about growing wealth, taking risks, launching new projects, making investments, traveling the world and .... well, affording anything!


Sunday September 9, 2012 10:00am - 10:45am
Mt. Columbia (3rd Floor) 1752 Welton Street  Denver, CO 80202

11:00am

Community and Future of Financial Blogging (J.D. Roth)
Speakers
JR

John Roth

Editor, Get Rich Slowly
J.D. Roth founded the award-winning Get Rich Slowly in 2006. He's also the author of Your Money: The Missing Manual and writes the monthly "Your Money" column for Entrepreneur magazine. Earlier this year, he released the Get Rich Slowly course, which can be found at MoneyToolbox.com. His non-financial writing lives at jdroth.com. J.D. is rather fond of bacon.


Sunday September 9, 2012 11:00am - 12:00pm
Imperial Ballroom 1751 Welton Street  Denver, CO 80202