More than ever major brands are ready to pay blogs of all sizes serious money to run campaigns on their sites. The problem is due to inexperience, many of us are either missing these opportunities, taking less money than we deserve, or executing these ad campaigns incorrectly. Through a lot of trial and error, Wise Bread has successfully landed and executed lucrative ad campaigns from brands like American Express, TurboTax, Microsoft, etc.
Takeaways: Will Chen will explain the step-by-step process of a big corporate media buy--from landing the client to the final report. Examples of what he'll cover: