A great headline can generate thousands of clicks even for the most mundane of articles. More importantly, a lousy headline can torpedo an outstanding post and keep it from ever getting off the ground.
Check out these tips for writing great headlines, and real-life examples of good -- and bad -- headlines from the financial blogosphere and elsewhere. We'll have a little audience participation in headline writing.
Len Penzo will talk about the role SEO plays in writing headlines. He will also extend a little bit into how to grab eye-catching tweets -- although that will be a small aside.
A fun time will be had by all!