Many bloggers have no professional training in how to write OR in how to edit a team of freelance writers. This session will show bloggers how to craft great stories, touching on both the technical (grammar, syntax, structure) as well as the art (theme, narrative arc).
It will also teach bloggers how to edit the work submitted by the freelance writers that they hire. Regardless of whether your freelancer is a top-notch writer or a beginner, the fundamentals in editing a story are the same. Blog owners need to know 1) how to give a clear, detailed freelance assignment; 2) how to quickly edit material; 3) how to give their freelancer writers feedback and direction.
