Leaving this session attendees will understand:
- Who’s who in affiliate marketing. It’s important to understand the major players, the roles of each player and some affiliate schemes to avoid.
- Contracts. Affiliate relationships are contractual. Affiliates should understand how those terms impact them and which ones are most easily negotiated.
- How to create links. Easily creating links to the merchant’s site is how you generate revenue. We’ll move beyond the basic links in affiliate networks interfaces to discuss deep linking, bookmarklets and WordPress plug-ins that make that process easier.
- Relationship building in the affiliate space. Affiliate programs are run by people. We’ll talk about how to develop relationships with affiliate managers and what value those relationships can bring to your blog.
