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Saturday, September 8 • 10:45am - 11:30am
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors

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You might know about Google's Panda initiative, which attempts to reward quality content with higher search rankings.

But you may not know that Google has made other moves to promote quality content and quality writers -- in other words, your fellow #FinCon12 conference participants.

The "rel=author" tag and other parts of Google's new initiative are designed to help it sort out who the quality authors are, so that it can associate quality authors with quality websites, make sure original authors -- not copycats -- are recognized, and ranked them all accordingly.

Is it a big deal? Yeah. Google is looking for specific signals that you're high quality, and we'd like to help you create those signals. Whether you're a solo blogger or a contributor to multiple blogs or news websites, this presentation will break it down for you and give you tips on how you can make it all work to your advantage.

This talk be focused on the concept and why it's important. Matt Schulz will go light on the (modest) coding required, but for those who want to take the leap Matt will create a step-by-step how-to on creating author pages and Google profiles, using best practices, and make it available online in a location reserved exclusively for conference participants.


Matt Schulz

Senior Industry Analyst, CreditCards.com
Matt has spent much of the last decade helping people make smart decisions about their money. He has helped lead web editorial teams for multiple financial websites, a TV station, a college sports website and a newspaper. He has been quoted as an expert in The Wall Street Journal... Read More →

Saturday September 8, 2012 10:45am - 11:30am MDT
Imperial Ballroom 1751 Welton Street  Denver, CO 80202

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